How to Plan a Content Studio Session for Instagram, YouTube and Your Website at the Same Time
Planning one studio session to cover Instagram, YouTube, and website content is entirely possible, but it only works if you plan the shot list around formats first, not platforms first. Most people book a studio, shoot whatever comes to mind, and only think about aspect ratios and cropping afterward. That's what turns a two-hour session into four hours of reshoots. The real challenge isn't fitting three platforms into one session. It's that each platform has different technical requirements — aspect ratio, lighting mood, shot length, even camera angle — and if you don't plan for those differences before you walk into the studio, you'll end up with content that works for one platform and looks awkward on the other two. This guide walks through exactly how to structure a single session so you leave with usable, platform-ready content for all three, without wasting studio time re-shooting the same scene three different ways. Start With a Platform-Specific Shot List, ...